Some of the best tactics are the hardest to measure. But that doesn’t mean you should neglect them. Gaetano DiNardi, head of demand generation at Nextiva, explains how he’s determined the ROI of tactics like top-of-the-funnel blog posts...
![[Q&A] PPC Traffic & Sales Funnels 2](https://marketing-podcasts.com/wp-content/uploads/2020/03/Frame-3the-unofficial-shopify-podcast-526x296.jpg "[Q&A] PPC Traffic & Sales Funnels 2")
In today’s listener Q&A episode, you asked, we answered: Should you advertise on Pinterest? What’s the deal with financing apps? Remarketing strategies with a new store. What is the best sales funnel for a high ticket item? How to...
Episode Overview: Google wasted no time entering 2020 with a bang, releasing a core algorithm update and updating their Google Shopping Experience within the same week. Join Ben and Searchmetrics CEO Jordan Koene as they review and analyze the...
Episode Overview: The internet has become a massive forum, bringing people together to exchange knowledge, ideas and goods. This exchange is rooted in philosophical principles creating a marketplace of sharing news, information and strategies...
John and Ross discuss a wide assortment of new pieces in this episode; from Google Search Console’s latest fix and 2 year anniversary to Google’s alleged infringement of patents, how hard SEOs have it at Google, and more questions answered for their...
The digital marketing industry rang in the new year by reviewing everything new 2019 brought us and what is in store for 2020. This week’s featured guest, our first guest for the EDGE 2020 Contributor Series, constantly provides analysis and...
In the first show of 2020, John and Ross answer some SEO questions, review the local SEO changes throughout 2019, insights into enterprise SEO, and when 301 redirects are harmful.
![6 [Special Edition] Conversational AIs Impact to Search and the SERPs by Christi Olson, Microsoft 8](https://marketing-podcasts.com/wp-content/uploads/2019/12/Frame-4speaker-window-green-526x296.jpg "6 [Special Edition] Conversational AIs Impact to Search and the SERPs by Christi Olson, Microsoft 8")
Customers can engage with brands in more places than ever before, thanks to conversational AI. Now with the roll-out of tools like Siri, Alexa, Google Assistant, Cortana, voice skills and actions, and chatbots galore, they expect to access brands...
Want to build an authority site? This episode is for you! Gael of AuthorityHacker.com gives us an outlook on the content site industry and how you can build an optimum site for 2020. Tune in now!
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How many times have you heard a company tell you they’re using ‘Machine Learning.’ But, then you’re not quite sure how they’re using it. There is a lot of talk about Machine Learning today, but it’s hard to grasp...