This week we’re joined by Michal Pecanek, Head of Marketing for CDN77, to talk about how he combines barnacle SEO tactics and paid advertising on Quora to drive results for his company. ‘Barnacle SEO’ was a term first popularized by Will Scott...
Want to do a little bit of work and see really good results with your content? Make some time to learn about crafting great headlines. Copyblogger has long been known for its articles about headlines, and today I’m going to share three “nearly...
How do you as a brand implement newsroom mentality and rigour as a brand? Do journalism and branded content not differ at all? And how do you, as a native ad studio or agency, sit down with brands to find the good, real stories to tell? In this...
How do you build branded content revenues? How do you price yourself accordingly? And what will it help you as a content studio to do things more simple – and doing those simple things brilliantly? In this episode, we welcome Joanna Carrigan, Head...
Should editorial teams and branded content teams work together – and how? What are the pros and cons of working with RFPs versus creating proactive ideas? And should native advertising be used for top-funnel content only? In this episode, we welcome...