This week we’re joined by Michal Pecanek, Head of Marketing for CDN77, to talk about how he combines barnacle SEO tactics and paid advertising on Quora to drive results for his company. ‘Barnacle SEO’ was a term first popularized by Will Scott in 2011 to describe the process of attaching your business to existing high-ranking entities (like major directories) and then promoting them as a means of dominating search engine results for desired terms. He uses several tools to find the best questions on Quora to answer and then promotes them to get more visibility from his target audience. His results speak volumes as his CPA on Quora is 46% lower than Google search campaigns. A few tools mentioned in this episode
Marketing Miner Ahrefs Screaming Frog
Connect with Michal on Quora and Twitter. And check out CDN77. Get started advertising on Quora for Business.