224: 8 Big Content Marketing Predictions for 2020

December 30, 2019
224: 8 Big Content Marketing Predictions for 2020 1

Yes! It’s the annual #ThisOldMarketing predictions episode. This year, Robert and Joe bring you eight amazing and infallible marketing predictions that are sure to be wrong (but fun nonetheless). This year’s marketing predictions include:

Less Content and Simplicity to Drive Marketing Strategy in 2020 (Joe). Brand Journalism (or Content Marketing) is pushed forward by Social Corporate Responsibility (SCR) efforts (Robert). The drop in print has stopped. 2020 will see the resurgence of print media led by enterprise brands (Joe). Support article on print books here. Ad Tech takes a crippling hit in 2020 (Robert). Microsoft will launch their own “Disney+” for business-to-business markets (Joe). AppleTV Plus will die (Joe, but Robert disagrees). Deepfakes take over the 2020 election process (Joe). Big agencies start to break up after large consolidation run (Robert).

Robert’s Rave – Brand-backed media gets another look. Joe’s Rave – Essentialism by Greg McKeown —— Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi’s Random Newsletter at Follow Joe @JoePulizzi. Joe’s new #thriller is now available at Subscribe to Robert Rose’s newsletter at The Content Advisory. Follow Robert @Robert_Rose. —— This episode is sponsored by ContentTECH Summit.