Being an online authority essentially means you’re not only a thought leader on a specific topic, but that you’ve also taken the time to translate that knowledge in a meaningful way online. People do business with the people they trust...
If you’re running a business and you want to increase your efficiency in closing those big ticket sales, then you should practice account-based marketing. ABM is a B2B strategy where marketing and sales work together to close big, complex deals at a...
With Dr. James Richardson There’s one question that emerging premium CPG brands need to ask themselves: Do you want to be a unicorn… or do you want to ride the skate ramp to success? If you’re a little confused, that’s ok. This will all make...
![[Q&A] PPC Traffic & Sales Funnels 4](https://marketing-podcasts.com/wp-content/uploads/2020/03/Frame-3the-unofficial-shopify-podcast-526x296.jpg "[Q&A] PPC Traffic & Sales Funnels 4")
In today’s listener Q&A episode, you asked, we answered: Should you advertise on Pinterest? What’s the deal with financing apps? Remarketing strategies with a new store. What is the best sales funnel for a high ticket item? How to...
On this week’s Social Media Marketing Talk Show, we explore how to prepare for Google’s plans to block third-party cookies and the expansion of Facebook’s Clear History tool with special guest Rich Brooks. We’ll also review...
Allen Gannett, the Founder of TrackMaven and author of ‘The Creative Curve,’ joins the Social Pros Podcast to talk about how creativity is a learnable skill, the resurrection of organic social, and how to dominate LinkedIn video. Huge thanks to our...
Mark Johnson is Chief Communications and Marketing Officer at Davidson College, a highly selective liberal arts college in Davidson, North Carolina. Mark takes us through his fascinating and diverse career — from journalism to government to...
TikTok had a huge year in 2019 and amassed more that 1.6 billion downloads. It is rivaling Instagram and it is set to continue to grow in 2020. So… what is it, where did it come from and how are people using it? Lachlan Kirkwood joins me in...
Instagram Stories has over 500 million daily active users, meaning half of Instagram’s overall user base create or view stories every single day. This means you have the potential to connect with your Instagram audience in two different places on...
On this week’s Social Media Marketing Talk Show, we explore an update of TikTok’s self-serve ad platform, how businesses are developing content on TikTok, and much more with special guest Rachel Pedersen.