TikTok had a huge year in 2019 and amassed more that 1.6 billion downloads. It is rivaling Instagram and it is set to continue to grow in 2020. So… what is it, where did it come from and how are people using it? Lachlan Kirkwood joins me in this episode to share his wealth of knowledge of TikTok, who is using the platform, what brands are doing with it and where things might be going from here. ——— Let’s make an episode together! I want to hear your stories of how social media has made an impact on your life. Let’s turn your story into an episode to share it, inspire and educate others. Email me hello@goodsocialpodcast.com. Visit the website goodsocialpodcast.com