Great content requires great context. In this episode, Jimmy and Jan talk about the inputs needed to paint that context. At the very least, you need a deep understanding of: * The customer * The product * The business model * The industry * The...
The Cluetrain Manifesto for a New Generation | Tara Hunt Part 2. Listen in to Part 2 of Brian Massey’s conversation with Tara Hunt, CEO of Truly., as they continue to discuss the Cluetrain Manifesto. You can check out Part 1 by dialing back one...
You kids get off my lawn! And Other Things Old Marketers Say | Tara Hunt. Contrarians. They’re trouble. At least they’re trouble in structured organizations. They are the “But maybes” in your “Of courses!” They come up...
This year is speeding by as we’re already in March! Hello from Irvine, California and Happy March everybody! A few episodes ago, I put out an episode saying that I was interested in buying a business, and one of the interested sellers is...
with Outstanding Foods Co-Founder Bill Glaser What do you get when you throw a serial entrepreneur, a vegan chef, and Rob Dyrdek in the same room? Turns out, the perfect plant-based pork rind. This week’s guest is Bill Glaser, the founder and CEO of...
In this episode, we discuss the marketing measures you can take to make sure that your business is safe from a viral outbreak.
In this episode of Delivering, host Jason Rodriguez tries to work through the ongoing discussion around digital privacy and how it relates to email marketing. How is tracking information used in email marketing? Do subscribers know they’re...
The podcast industry is positively skyrocketing. It was recently reported that 40% of Americans aged 54 or younger listen to podcasts on a monthly basis, and that number is on the rise. People love podcasts, to say the least, and they listen to them...
What do you do when world events suddenly affect your brand & business? In this episode, we discuss Isis Chocolates, AYDS Candy and Corona Beer.
The changing times have led to the implementation of various products of technology in businesses. With various aspects of businesses transforming everyday with the changing customer requirements and market demands, these tools have turned out to be...