In this episode of Delivering, host Jason Rodriguez interviews an average subscriber (his wife, Valerie Jackson) about how she’s reacting to the flurry of COVID-19-related emails in her inbox. See how a non-marketer is getting value from...
Everybody has their own way of organising the email tags and segments within their email marketing system, but is there a right way and a wrong way? Surely if there was a better way to do it that would speed up your processes and make your email...
One of the big opportunities we’ve got as marketers is to promote other people’s products with affiliate email promotions. If you promote products as an affiliate you get paid a commission on every sale that you generate, earning you a nice second...
We hear people say a lot that you should send customer feedback questions to your email subscribers and find out what they want, and then give them exactly that! But how can you use the feedback you get from your email list and actually turn that...
In this episode of Delivering, host Jason Rodriguez tries to work through the ongoing discussion around digital privacy and how it relates to email marketing. How is tracking information used in email marketing? Do subscribers know they’re...
In this episode of Delivering, host Jason Rodriguez digs into how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email surveys in 2020. Delivering is brought to you by Litmus. Litmus...
In this episode of Delivering, host Jason Rodriguez interviews his wife, Valerie Jackson, about all things email in an attempt to better understand how the average subscriber thinks about email marketing, design, interactivity, privacy, and more...
In this Listener Q&A episode, we talk:Post-purchase email marketing Content strategies when you can’t run ads. Migrating sales from Amazon to Shopify.
On this week’s show, we catch up with Val Geisler, as she walks us through some practical emailing tips, her process for onboarding, and why she likens career progression to a spiral staircase.
Looking for more traffic for your site? How about more email subscribers? Who isn’t? In fact, email subscribers can have a lot to do with your traffic — so how do we increase the number of our email subscribers? In this episode, I talk...