Joe Pulizzi joins me to talk about his prediction that print will become more important in content marketing. We discuss how and why brands may start printing more publications.
Today, we’re joined by Lianna Patch of Punchline Copy and SNAP Copy. Lianna was one of the speakers during ECF Live this year, and even though I didn’t really have an initial interest in the subject of copywriting, her presentation...
As the Email Marketing Heroes, people can sometimes assume that we favour email marketing over a content marketing strategy. That’s just not true! Although we’re huge fans of email marketing, that doesn’t mean that we don’t understand the importance...
Great content requires great context. In this episode, Jimmy and Jan talk about the inputs needed to paint that context. At the very least, you need a deep understanding of: * The customer * The product * The business model * The industry * The...
Is that a content strategy or a content plan Is that a content strategy? A plan? Or is it a vision? We’ve realized that a lot of the terminology in our space is actually really confusing. Let’s make sure that when we say the word...
Episode Overview: Google’s algorithm updates shook up the SEO landscape in 2019, forcing expert SEOs to question what the best method is to evaluate their content’s performance throughout a year full of changes. Join Ben as he chats with...