Marketing Director and Podcast Host Amanda Milligan shares with us what content assets publishers want you to produce and how you can use that knowledge to stand out with your content.
![Content During a Crisis [Live Show] 2](https://marketing-podcasts.com/wp-content/uploads/2020/03/Frame-1The-Animalz-Content-Marketing-Podcast-526x296.jpg "Content During a Crisis [Live Show] 2")
In our first-ever live podcast, Devin and Jimmy talk about content marketing during a crisis. We talk through a few situations that we’re seeing our own customers experiencing and take questions from the group. Check the show notes for links...
As the Email Marketing Heroes, people can sometimes assume that we favour email marketing over a content marketing strategy. That’s just not true! Although we’re huge fans of email marketing, that doesn’t mean that we don’t understand the importance...
This is among to the most things we common things we hear on sales calls: “Paid acquisition is getting too expensive and we haven’t made any investment in content. How soon can we get started?” It’s true that content can...
Great content requires great context. In this episode, Jimmy and Jan talk about the inputs needed to paint that context. At the very least, you need a deep understanding of: * The customer * The product * The business model * The industry * The...
In this episode we explore the world of content marketing in B2B SaaS and redefine what content means in the age of growth, including: – How content marketing has evolved over the last 10+ years in B2B SaaS – How to create a growth...
Copyblogger partners Darrell Vesterfelt and Tim Stoddart use this episode to talk more specifically about the new content marketing plan for 2020. Darrell and Tim also also share strategies from behind the scenes. In this episode, Darrell and Tim...
In episode #225 (the Happy New Year episode) of #ThisOldMarketing, Joe and Robert look at the advertising industry, and whether a “move” away from smartphone usage will hurt digital ads (uh, not really). Facebook says it will ban...
Kristina welcomes Rob Mills of GatherContent to talk about his experience as head of content for GatherContent. He talks about what content ops is, not just in the context of his team’s product but also as part of a larger conversation about the...
Just like you regularly clean your kitchen to keep cobwebs and cockroaches away, you should regularly update old content. If you do, the results can be extraordinary. For example, Derek Gleason, Content Lead at CXL, updated old blog posts for CXL...