eMarketer principal analyst Yory Wurmser joins host Nicole Perrin to discuss eMarketer’s latest estimates of spending on mobile ads in the US. They break down our forecast to explain where the nearly $100 billion in US mobile ad outlays this year...
eMarketer principal analyst Nicole Perrin interviews fellow principal analyst Lauren Fisher about our latest estimates of US advertiser spending on programmatic digital display ads. Nicole talks to Lauren about the history of the forecast and what...
