Smaato CEO Arndt Groth talks about the changing rules of app marketing and in-app monetization. The company has Chinese backers and a deal with TikTok.
eMarketer principal analyst Yory Wurmser joins host Nicole Perrin to discuss eMarketer’s latest estimates of spending on mobile ads in the US. They break down our forecast to explain where the nearly $100 billion in US mobile ad outlays this year...