eMarketer principal analyst Nicole Perrin interviews fellow principal analyst Lauren Fisher about our latest estimates of US advertiser spending on programmatic digital display ads. Nicole talks to Lauren about the history of the forecast and what...
What percentage of digital ad impressions and clicks do you think is actually the work of non-human bots? Pick a number. Now double it. Double it again. You’re getting close. A recent study by Pixalate found that 19 percent of traffic from...