Podcast listeners: This is a fun conversation where we go in-depth into how TikTok is evolving and aging up, and our insight into how these platforms evolve; as marketers and creators hit scale. If you’ve been thinking about going in on TikTok, this talk is a must listen. If you’ve gone in on TikTok and thinking about which content will win on TikTok and on other platforms, tune in! Tweet me @garyvee with you favorite moment. Topics from Today’s Episode: 2:55 | Authenticity is a premium value 5:10 | Escapism 7:30 | Attention, awareness, reach 8:15 | Consumption on TikTok 10:00 | When brands engage with the audience 11:30 | Metrics on TikTok 17:30 | The creator ecosystem 18:15 | The same game over and over again 19:15 | It’s a land grab 22:30 | Building brand equity 25:00 | Getting brands to be contextual creatively is the rub 26:15 | TikTok vs Vine
