Deborah Wahl, Global CMO of General Motors, has always been paving new roads in every role she has ever taken on – Ford, Mazda, Toyota, Chrysler, McDonald’s. In her latest role as Global CMO of GM, Deborah shares how she and CEO, Mary Barra, are pursuing a vision of “a world of zero crashes, zero emissions, and zero congestion.” As an expert CMO who has led so many exciting companies, Deborah and I dive deep into the role of the CMO and the confusion in the industry around the role. Unequivocally, Deborah notes, the role of the CMO is to drive growth.
Despite the rapidly changing landscape, Deborah goes on to discuss how the objectives of marketing haven’t changed, but how you get there has. And in her mind, it is time to bust some myths around the aptitude of marketers everywhere. Tune in to hear more from Deborah on these essential topics.