Your story is the ultimate way to create an emotional connection with your customers so that they not only become raving fans, they share your story with their friends.In this episode, professional sitcom writer and showrunner Michael Jamin will teach you how to find your mission statement, create your customer avatar, cast a “voice” for your brand, then how to apply that to your marketing so you’re always telling one, cohesive brand story. You’ll hear: Why you shouldn’t “fake it ’til you make it”? What makes a great mission statement? How to create my customer avatar? How to “cast” a spokesperson to “speak” to your customer? How to apply it all this to your branding. Michael Jamin has been a professional sitcom writer/showrunner for 25 years. His many credits include King of the Hill, Just Shoot Me, Beavis & Butthead, Rules of Engagement, Wilfred, Maron, Brickleberry and many others. By applying his knowledge of storytelling to his wife’s clothing line, TwirlyGirl, they grew it into a multi-million dollar company. Michael’s branding videos were so successful on Facebook, that several companies asked him to share his marketing expertise. That’s how Cardboard Rocketships came to be. It’s a website that offers instruction on how to tell your brand story. Links Mentioned: Michael’s site, Cardboard Rocketships Michael’s Branding Videos Twirly Girl Episode 195: “How to Tell Your Brand’s Story With Help from a Professional Screenwriter”, The Story Course J. Peterman.