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Well, even though the time zone difference was a challenge (Cat lives in New Zealand) we managed to sit down for a cool conversation where we go through:
What failure made Cat go into advertising How she crafted her skills to where she is now Her roadmap for anyone who wants to start an agency Choosing a niche Production team Selling and refining Building an audience Selling that process The current state of advertising infoproducts and how to actually make it, not fake it. Facebook’s CBO indecisiveness and what that means for advertisers