Raise your hand if you’re not totally sure what to do between your launches. I totally get it. I was the same way for the first few years of my business. The good news is that you can let out a big sigh of relief because I’ve put together the six most important things you should be doing between your launches.
Here’s a recap of what I talk about in this episode, with specific examples. Number 1, recharge, recharge, and recharge some more! Please don’t skip this one! It is so important for not only your health… but the health of your business (and your relationships) that you take time to recharge and reconnect with yourself and your loved ones.
Number 2, build that list and batch that content! You know this is important… and the best part is that all of your list building efforts will pay off when you launch your course.
Try it out and I promise you’ll be thanking me!
Number 3, spend some time and money learning. Don’t be afraid to invest in yourself and your education because it is a vital part of growing your business and your income. Remember that you should not only create digital courses but consume them as well.
Number 4, get to know your audience and get to know them well! Take your downtime to really understand who your ICA is and what she or he needs.
Number 5, make some extra income. Yes, please! This one is a fun action item.
Whether you promote a workshop course or become an affiliate — this is a great way to make a little extra income while you’re gearing up for your pre-launch runway.
Lastly, number 6… chip away where you can at your upcoming launch.
Let’s take a look at a few highlights of this episode…[07:01] You must take the time to refill your cup after a launch. Whether it’s a staycation or a vacation, make sure you take time to do something different. And even more importantly, make sure you have this planned in advance. That’s a requirement! [12:47] This is your core relationship building season — your time to shine! Be sure to use it that way. Show up and offer your audience value. Because guess who is paying attention during these times? Your audience! Show up on whatever platform works best for you and your business. [31:03] Want to know how I boost my creativity? I consume content that is not at all related to my business… and I suggest you do the same! Listen to podcasts and read books that have nothing to do with the work that you do. Try fueling your mind by stepping outside of your area of expertise, and see what happens! [36:27] Take this time to learn! Learn all that you can about your industry, your area of expertise, and growing your business. My personal favorite way is to consume digital courses — go figure! Find out what my top recommended digital course is. Hint: it starts with “B” and ends in “School!” [42:28] Become your audience’s BFF! I’m serious. If you’re struggling with this one, don’t be afraid to use quizzes or polls to get to know them better so that you can serve them better! [45:06] Use your precious downtime to make a little extra money by hosting or promoting a workshop or a two-hour paid training that you sell to your audience. Not sure what you’d talk about? Try this! Address an obstacle that your audience is struggling with. [51:33] Do what you can to prep for your launch during your off-season so that everything isn’t last minute. I promise you’ll enjoy yourself and the whole process much more.
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Episode 235: How To Identify Your Ideal Customer Avatar RISE Business Conference Dean Graziosi Dave Hollis List Builders Society Whitney McNeill Last 90 Days Bucket.io Game Changers Inside Bill’s Brain
Episode 182: How to Mega-Batch Your Content Marie Forleo’s B-School
Episode 55: How to Create a Survey to Find Your Target Market
Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy…Create a Mass of Raving Fans…and Take Any Business to the Next Level The Beauty in Birth Tavia Martin Digital Course Academy Kajabi Jenna Kutcher TRIBE Asana