2.15 [Success Story] How to market a podcast

Marketing Scoop Episode 2.15 is a ‘success story’ themed episode – specifically focusing on “How to market a podcast”.

Subscribe to our podcast here: https://www.semrush.com/podcast/ Podcasts are growing at a rate of knots, with nearly 68 million Americans listening to podcasts on a monthly basis – that’s nearly one in four people across the country! If you’ve started a podcast, or you’ve considered starting a podcast, then one thing that you definitely need to think about is how to market your podcast. And that’s something that’s covered in today’s Success Story, which features 2 great guests. Firstly Deepak Shukla – Founder of Pearl Lemon and the ‘Life, Love and Entrepreneurship’ podcast – a show that he’s managed to get featured in the ‘New & Noteworthy’ section of iTunes twice. Also joining us is CEO & Co-founder of podcast tech company Rebel Base Media, Mark Asquith. Mark’s a podcaster, speaker (including TedX) and content marketer with a background in successful entrepreneurship, startups and building global marketing agencies. Here’s what is discussed: 2:40 What type of podcast episode tends to get the most traction for Mark Asquith? 5:34 Are episodes with guests easier to promote? 7:00 Does Deepak agree that shorter podcasts perform better? 10:00 Why are Joe Rogan’s long shows so successful if short shows are better? 14:00 What is Mark Asquith’s opinion of long-form podcasts? 17:00 What is an example of a podcast episode that Deepak has published that was particularly successful, and why was it successful? 20:00 How does Deepak research his topics that he’s going to cover in each episode? 22:00 What about Mark? What is an example of a podcast episode that Mark has published that was particularly successful, and why was it successful? 25:40 Are trending topics more important than guests? 29:00 Is it important that you ask your listeners to subscribe? 32:00 Deepak’s actionable tip 34:00 Mark’s actionable tip