Your corporation’s logo is not your brand, neither is the cool colour palette on your ads or the pretty icons on your website. Your brand is the sum total of how your services, products, and marketing leave an impression on your customers. Today, there are many brands, but very few have built a genuine community of advocates and evangelists. In this presentation by Tim Salau, Mr. Future of Work and The We Company’s Global Evangelist, learn more about how marketers can build loyal Brand Communities by leveraging the PIE principle: Purpose, Influence, and Experiences. Watch the video here.
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