7 Marketing Podcasts for Beginners

Laura Kloot • June 9, 2020
beginner marketing podcasts

If you’re launching a new career in digital marketing or looking to brush up on your marketing skills, podcasts are a great place to start. There are loads of high-quality podcasts with up-to-date content and guests from among the top experts in the industry, and it is all easily accessible to you no matter where you are. Taking a lunch break? Listen to Neil Patel on the Marketing School podcast. Washing the dishes? Plug in the headphones and tune in to The PPC Show.

There is no excuse not to be in-the-know about everything that’s going on in the digital marketing industry, with these 7 marketing podcasts for beginners. So dive in today.

Start Yours

If you’re mulling launching your own e-commerce business, don’t miss the “Start Yours” podcast. Run by Oberlo, it’s a great place to learn about e-commerce best practices, dropshipping, e-commerce marketing, social media marketing, email marketing, entrepreneurship, and much more, with regular guests and case studies of people who’ve done it right. The perfect place for wannabe entrepreneurs to start your own e-commerce success story.

Check out Start Yours pod

Marketing School by Neil Patel

Not strictly for beginners, you won’t go wrong with this digital marketing podcast by top industry guru Neil Patel with Eric Siu. Despite the fact that there are some seriously actionable insights and tips in every episode, it is still totally suitable for people just starting out and those with less experience. Don’t miss an opportunity to access the latest discussions covering the breadth of digital marketing strategies that bring solid results, like SEO, conversion optimization, blog writing, content promotion, email marketing optimization, and much more.

Check out Marketing School pod

Masters of Scale by Reid Hoffman

Fancy hearing about marketing from the co-founder of LinkedIn? Host Reid Hoffman focuses on the top success stories, showing how businesses scaled from small to world-class. From the CEO of Airbnb, founder of Shopify, and Angela Ahrendts from Burberry and Apple, there is no shortage of fascinating guests, stories, and case studies where industry professionals examine their successes and failures. It’s definitely the place to get inspired while you learn a thing or two (or a hundred!) about scaling a business.

Check out Masters of Scale pod

The PPC Show

Getting started in paid advertising? Then get started with The PPC Show, one of the most popular and comprehensive podcasts covering the world of PPC. Google, social media platforms, TikTok, and every other place where you can do paid advertising is up for discussion, plus weekly reviews and news from the world of marketing, interviews with experts, and insights that every PPC marketer – newbie or veteran – shouldn’t miss out on. 

Check out The PPC Show pod

This Old Marketing

In just 60 minutes per episode, you’ll get a fantastic foundation for everything you need to know in the world of content marketing. Hosted by content marketing expert duo Joe Pulizzi and Robert Rose, there’s great discussion of the headlines from the content marketing industry plus interesting case studies to learn from. As part of the Content Marketing Institute’s podcast offerings, it’s pretty much a must for beginners in content marketing and those who are looking to deepen their content skill set.

Check out This Old Marketing pod

SEO 101

Calling all newbie SEO-ers! This is THE podcast to kickstart your skills in the world of SEO. Hosts Ross Dunn and John Carcutt, both experts in digital marketing and SEO, do a fabulous job of guiding listeners through the basics and beyond of SEO, from the ground up. What’s great about this podcast is you can really get the foundational skills you need, without getting too bogged down in complicated tech-y details. So it is never boring, always entertaining, and most importantly, super helpful and instructional.

Check out SEO 101 pod

The Recipe for SEO Success

Another great listening experience for SEO newbies and experienced ones alike. The Recipe for SEO Success podcast actually marks its beginner episodes as “NEWBIE”  so you know exactly which ones to tune in to as a beginner. There’s a lot going on in this podcast, not least the amazing roundup of special guests who discuss everything from brand building, how to win rankings, and more techie subjects like how to use Google Manager. There’s pretty much something SEO for everyone here, so it’s highly recommended to help get you started – plus there’s plenty of great content as your skills move up a few notches. Truly a marketing podcast you can stay with for the long haul.

Check out The Recipe for SEO Success pod

So that’s our roundup of recommended podcasts for beginners to digital marketing. There’s plenty more like it and lots of podcasts for advanced marketers too at Take a look!